To provide a lacrosse experience that empowers student athletes and families to:
Lax For The Cure was founded by Jessica Shoulberg, CFO of STEPS Lacrosse LLC, Former State Champion and Coach of the Year at Mendham High School and member of the Inaugural Women’s Lacrosse team at Notre Dame.
During the summer of 2007 The STEPS Lacrosse club had 3 mothers fighting breast cancer. Jessica’s concept came from the notion that with the growth of girls lacrosse and summer tournament circuit, that an opportunity presented itself to start a tournament that would meet the ideals of players, parents, clubs, and college coaches. The goal was to ultimately find a way to raise funds and awareness for the fight against breast cancer.
Jessica’s husband, Charlie Shoulberg, founder and CEO of STEPS Lacrosse, and former Asst. GM of the US Men’s National Team contacted The Susan G. Komen For The Cure Foundation. Komen embraced the idea that one of the fastest growing demographics of well educated, motivated, and pro-active young women are playing lacrosse.
Charlie Shoulberg immediately approached K.C. and Deanna Knobloch of Moorestown High School and South Jersey Select Lacrosse Club. After years of being on field rivals with mutual respect for each other’s programs, K.C. and Charlie have always discussed ways of raising the bar for their respective programs.